There is always a city that captivates the world at first sight. In February 2026, the "A Letter from Kunming" international communication series event was officially launched, building a bridge between Kunming and the world. Known as the “Spring City,” Kunming is rooted in its temperate climate, structured by industry, and enriched by culture. It seamlessly blends nature’s bounty with urban warmth, drawing global attention and turning distant admiration into personal journeys. In doing so, it tells a story of shared connection and mutual embrace between a city and the world.

This invitation from the Spring City, reaching across mountains and seas, is bringing the world ever closer to Kunming. Kunming partnered with six major overseas media outlets — including Lao News Agency's Pathet Lao, Myanmar Golden Phoenix Media, and Silk Road Times — along with 21 international communication centers across China, from Liaoning to Jinan and Jiangsu. Together, they launched the hashtag campaign #ALetterfromKunming on global platforms such as Facebook, X, and YouTube, generating more than 500 interactive posts. The message was heard, and the invitation answered. Nearly one hundred participants from 36 countries across five continents accepted the call, traveling to Kunming to experience the city firsthand. Gradually, a global “friends circle” for Kunming’s international communication has taken shape — and every visitor has become a witness to the charm of the Spring City. 

A Cup of Coffee, Unlocking the Soul of Spring City’s Vibrant Life

In Kunming, coffee shops of all sizes dot the streets—nestled in the old alleys of Xunjin Street and tucked away on the artistic corners of Wenlin Street. Push open the door, and you'll taste the most authentic flavor of Kunming. This rich aroma, rooted locally, has long been woven into the city's rhythm of daily life.

The Alliance For Coffee Excellence praised Yunnan coffee beans, describing them as the “Gems of Yunnan.”

As the key trading and tasting hub for Yunnan coffee, Kunming turns the bounty of the province’s red-soil highlands into delightful discoveries found along its streets. Benefiting from Yunnan’s high-altitude terrain, pronounced day–night temperature differences, and fertile soil, premium Arabica’s Small-bean Coffee converge here. In the hands of Kunming’s skilled baristas, they are crafted into distinctive and refined flavors. The Alliance for Coffee Excellence once described Yunnan coffee beans as the “Gems of Yunnan.” In Kunming’s cafés, that treasure is brought vividly to life.

Serbian student Jelena is among the international visitors who answered Kunming’s invitation to “A Letter from Kunming.” After arriving in this city where coffee has become part of its everyday rhythm, she followed the lingering aroma through winding streets into a corner café. Enchanted by the distinctive fragrance of freshly roasted coffee beans, she exclaimed: “I never expected Kunming to offer such an incredible variety of coffees. The gentle fruit acidity of Baoshan Typica, the nutty richness of Pu’er Catimor, the delicate floral notes of Lincang Geisha—each variety finds its finest expression here. I’ve truly fallen in love with this city.”

Serbian student Jelena savors the aroma of coffee beans at a Kunming café. Click to watch the video “A Letter from Kunming | Savor Yunnan Coffee in Kunming with Jelena.”

Today, a growing number of international businesspeople and coffee lovers are making dedicated trips to Kunming, lingering over their cups at street-side cafés. What they praise is not only the flavor of the coffee, but also the city’s distinctive character — a seamless blend of natural gifts and a refined lifestyle aesthetic. Drawn to Kunming by the “A Letter from Kunming” campaign, Belarusian student Gao Yinli (Aliaksandra Sashuryna) visited a café in Zhengyi Fang. After her first sip, she smiled and said, “The coffee here is truly amazing. Yunnan coffee may well be the best in China. I’m already reluctant to leave Kunming.” In Kunming, a single cup of coffee becomes more than a drink — it is the first step in discovering the city, and often the beginning of a lasting affection for the Spring City.

Belarusian student Gao Yinli speaks highly of Yunnan coffee. Click to watch the video “A Letter from Kunming | A Cultural Stroll Through Old Kunming with Foreign Friends.”

A City of Gentle Charm, Winning Hearts Across the Globe

If coffee is the key to unlocking Kunming’s vibrant spirit, then its year-round spring-like climate is its most distinctive hallmark. Known as the “Spring City,” Kunming owes its famously pleasant weather to its unique location on a low-latitude plateau. Free from harsh winters and extreme summer heat, the city enjoys an average annual temperature of around 15°C. Flowers bloom throughout the year, and greenery remains lush in every season. As noted by National Geographic, Kunming’s mild climate has earned it the nickname “Spring City.” While many parts of the world endure freezing winters or sweltering summers, Kunming offers gentle breezes and warm sunshine all year round.

National Geographic highlights Kunming’s mild climate, earning it the nickname “Spring City.”

This recognition has further elevated Kunming — the capital of Yunnan Province — onto the global stage. A report by PR Newswire noted that a growing number of international visitors are choosing to make extended stays in Yunnan. The article quoted a French traveler who said he was drawn to Kunming for its “fresh and pleasant climate and azure skies.” He added that the city’s year-round suitability for outdoor activities, along with its surrounding mountains, lakes, and diverse landscapes, makes it an ideal destination for both adventure and relaxation in every season. Strolling through Kunming’s streets and lanes, visitors need neither heavy winter coats nor relief from oppressive summer heat. The city’s clear blue skies, crisp air, and mild temperatures create a sense of ease that leaves a lasting impression on travelers from around the world.

PR Newswire reports that a French sojourner was won over by Kunming’s pleasant climate.

“Bathed in sunshine and spring-like all year round” is the identity Kunming wears with pride. This unique livability has made it a dream destination for countless souls, leaving foreign visitors who answered the call of “A Letter from Kunming” deeply captivated.

Dutch traveler Martijn praises Kunming’s mild climate. Click to watch the video “A Letter from Kunming | Foreigners Fall For Kunming's Nature After Firsthand Visit.”

Mozambican student Marina praises Kunming’s spring-like climate year-round. Click to watch the video “A Letter from Kunming | Foreigners Fall For Kunming's Nature After Firsthand Visit.”

Dutch traveler Martijn couldn't help but exclaim about Kunming's climate, “The weather here is so comfortable—pleasantly warm, completely different from the cold and dampness back home recently.” Mozambican student Marina shared her impressions: “I’d heard that Kunming is like spring all year round, with such incredibly blue skies and the perfect temperature—not too cold, not too hot. It’s just so lovely.”

Russian influencers Victoria & Sasha praise the flowers at Kunming’s Dounan Flower Market. Click to watch the video “A Letter from Kunming | Enjoy Kunming Flower Shopping at Dounan Flower Market!”

This unique climate and natural endowment not only make Kunming a livable paradise but also amplify its reputation as the “World Flower Capital.” The Dounan Flower Market, Asia’s largest fresh-cut flower trading hub, is located here. Russian influencers Victoria and Sasha, invited by the “A Letter from Kunming” Invitation, encountered the blossoming charm of Kunming at Dounan and left with unforgettable memories. They remarked, “Seeing so many beautiful flowers in Kunming makes us so happy. We highly recommend everyone to come to Dounan and experience this romance.” Dounan’s flowers are sold to over 50 countries and regions worldwide, using the city’s floral beauty as a medium to etch Kunming’s gentleness and romance into the hearts of the world, leaving these invited guests reluctant to leave.

A Single Invitation, Co-creating a New Chapter for Spring City

From the rich aroma of street-side coffee to its year-round spring-like scenery, Kunming’s charm has long transcended its natural landscapes and industries, finding expression in the city’s open and inclusive spirit. The “A Letter from Kunming” international communication series event has become an important platform for deeper engagement between Kunming and the world.

This year-round international invitation turns every participant into a co-creator of Kunming’s story. In spring, young people from across the globe come to Kunming to celebrate the Chinese New Year, experiencing cultural exchange amid the city’s lively atmosphere. In summer, they follow the aromas of coffee and the seasonal bounty of wild mushrooms, exploring Kunming’s ecological richness and industrial dynamism.

In autumn, they take on the role of “eco-observers,” witnessing firsthand the green transformation and restoration of Dianchi Lake. In winter, friends from around the world gather in the Spring City to renew friendships and share visions for the future.

The New York Times includes Yunnan Province, home to Kunming, on its list of “52 Places to Go in 2026.”

The charm of Kunming has earned high praise from numerous international media outlets and friends. Early this year, The New York Times included Yunnan on its list of “52 Places to Go in 2026,” describing it as “a Chinese destination where nature and culture go hand in hand.” Mainstream media from multiple countries, including Taiguowang from Thailand and Pathet Lao from Laos, have also actively responded to the invitation from the Spring City, joining hands to extend Kunming’s greetings to the world.

Foreign guests such as Deckers Lucas, the Belgian representative on Informal Talks, and British cultural tourism promoter Steve have become passionate advocates for Kunming, sharing their memorable encounters with the city with audiences around the world. Strolling through Kunming’s streets and alleys, Deckers immersed himself in the city’s rich ethnic culture. From its cuisine to its traditions, every experience inspired him to recommend Kunming to a wider global audience. Steve, meanwhile, found himself captivated by the warmth of the Spring City. His heartfelt words—“I’ll be waiting for you in Kunming”—perfectly conveyed his affection for the city.

Deckers Lucas, Belgian representative on Informal Talks, highly recommends Kunming to the world. Click to watch the video “A Letter from Kunming |Discover Kunming’s Diverse Ethnic Cultures with Dai Luke.”

Steve, British Cultural Tourism Promotion Officer, passionately endorses Kunming. Click to watch the video “A Letter from Kunming | Experience Kunming Slow Life with Steve.”

From the aroma of coffee drifting through Xunjin Street and Wenlin Street, to the vibrant sea of blooms at Dounan Flower Market, to the everyday rhythms cherished by international residents—an invitation has crossed mountains and seas, and in return, won the heartfelt affection of friends from around the globe. Now, Kunming opens its heart to the world. In 2026, “A Letter from Kunming”, inviting global friends to explore its landscapes, savor its local life, and together, write a new chapter of shared prosperity between Kunming and the world.

总有一座城市，让世界一见倾心。2026年2月，“A Letter from Kunming 春城有请”国际传播系列活动正式启幕，为昆明搭建起与世界对话的桥梁。这座被称作“春城”的城市，以气候为底、以产业为脉、以人文为魂，将自然馈赠与城市温度相融，让全球目光为之聚焦，让远方的向往化作躬身奔赴，书写着一座城市与世界的双向奔赴之歌。

这份跨越山海的春城邀约，正让世界与昆明的联结越发紧密。昆明联动老挝《巴特寮》、缅甸《金凤凰中文网》、巴基斯坦《丝路时报》等6家海外主流媒体和辽宁、济南、江苏等全国21家国际传播中心在Facebook、X、YouTube等海外平台，发起#ALetterfromKunming 海外互动话题，收获500余条帖文互动。传播有声，邀约有应，五大洲36国近百位外籍人士欣然赴约，亲身走进昆明、感受昆明，慢慢织就一张覆盖全球的昆明国际传播“朋友圈”，每一位赴约者，都成了春城魅力的见证者。

一杯咖啡，解锁春城烟火密码

在昆明，巡津街的老巷深处、文林街的文艺街角，大大小小的咖啡店星罗棋布，推门而入，便能品尝到最地道的昆明味道；这份醇香源自本土，早已融入城市的烟火日常。

作为云南咖啡的核心集散与品鉴地，昆明将红土高原的馈赠化作街巷间的舌尖惊喜。依托云南高海拔、适宜温差与肥沃土壤的天然优势，品质出众的阿拉比卡小粒咖啡汇聚于此，在昆明咖啡师的匠心调配下，绽放出独有的风味。卓越咖啡联盟（Alliance For Coffee Excellence）曾称云南咖啡豆为“云南瑰宝”，这份“瑰宝”在昆明的咖啡馆里被演绎得淋漓尽致。

塞尔维亚留学生叶琳娜，正是响应“春城有请”的邀约，奔赴昆明的外籍友人之一。踏足这座以咖啡为烟火印记的城市后，她循着街巷间的醇香，走进一家街角咖啡馆，便被咖啡豆独有的气息深深吸引，忍不住感慨：“没想到昆明有这么多种咖啡，保山铁皮卡的果酸柔和、普洱卡蒂姆的坚果醇厚、临沧瑰夏的花香细腻，每一款风味都能在这里找到最佳表达，我已经深深爱上了这座城市。”

如今，越来越多的国际客商与咖啡爱好者专程奔赴昆明，在临街的座位上细品慢饮，他们称赞的不仅是咖啡的口感，更是昆明将自然禀赋与生活美学完美融合的城市气质。循着“春城有请”足迹来到昆明的白俄罗斯留学生高银栗，在品尝过正义坊某咖啡店的咖啡后，她笑着说道：“这里的咖啡太惊艳了，云南咖啡应该是中国最好喝的咖啡，非常舍不得离开昆明。”一杯咖啡，便成了世界读懂昆明的第一步，也成了这些受邀友人爱上昆明的起点。

一城温润，圈粉四海宾朋

如果说咖啡是春城的烟火密码，那么四季如春的气候则是它最硬核的名片。这座素有“春城”美誉的城市，低纬高原的地理格局造就了冬无严寒、夏无酷暑的舒适环境，年均气温约15℃，全年花开不断、草木常青。美国《国家地理》也提到昆明因全年气候温和而被称为“春城”，当许多国家深陷严冬凛冽或盛夏酷暑之时，昆明却四季如一日地清风拂面、阳光和煦。

这份认可也让作为云南省省会的昆明备受国际瞩目，《美通社》报道指出，越来越多外国“旅居者”选择在云南长期停留。报道中提及一位法国旅人，他直言留恋昆明正是因为这里“清新宜人的气候和蔚蓝的天空”，且四季皆宜户外运动，周边高山湖泊与多样地貌，让探险与休闲活动全年精彩不断。穿行在城市的街巷里弄，无需厚重冬衣，不必躲避酷暑，澄澈的“昆明蓝”、清新的空气与温和的体感，让每一位到访的外国游客都倍感惬意。

“处处含晴，季季如春”是昆明刻在骨子里的城市标签，这份独一无二的宜居特质，让它成为无数人心中的理想目的地，让应“春城有请”邀约赴昆明的外国友人们深深眷恋。

荷兰旅客马蒂恩聊起昆明的气候，他忍不住感慨：“这里的天气太舒服了，暖暖的，和我家乡最近的阴冷完全不一样。”莫桑比克留学生玛丽娜说起对昆明的印象：“之前就听说昆明四季如春，天空特别蓝，温度也刚刚好，不冷不热，真的太让人喜欢了。”

这份独有的气候与自然馈赠，不仅让昆明成为宜居天堂，更让“世界花都”的名号愈发响亮。亚洲最大的鲜切花交易市场斗南花市坐落于此，俄罗斯籍博主维多利亚和萨沙应“春城有请”之约，在斗南邂逅了春城的繁花，留下了难忘的回忆。他们感慨道：“能在昆明看到这么多漂亮的花，真的太开心了，推荐大家来斗南感受这份浪漫。”斗南的鲜花远销全球50多个国家和地区，更以满城芬芳为媒，让世界深深记住了昆明的温柔与浪漫，也让这些受邀而来的友人流连忘返。

一纸邀约，共绘春城新卷

从街巷咖啡的醇香到四季恒春的景致，昆明的魅力早已超越自然与产业本身，浸润在开放包容的人文底蕴里，而“春城有请”国际传播系列活动，成为这座城市与全球深度对话的桥梁之一。

这场贯穿四季的国际邀约，让每一位参与者都成为昆明故事的共创者。春日里，全球青年走进昆明邂逅中国年，在烟火气中感受文明交融；夏日里，循着咖啡、菌子的踪迹，探秘昆明的生态密码与产业活力；秋日里，化身“生态观察员”，见证滇池生态修复的绿色实践；冬日里，全球友人汇聚春城，共叙友谊、共话未来。

昆明的魅力，赢得了众多国际媒体与友人盛赞。《纽约时报》年初将云南列入2026年“52个值得造访的地方”榜单，评价其为“自然与文化并行的中国目的地”。泰国《泰国网》、老挝《巴特寮》等多国主流媒体，也积极回应了春城之约，携手将春城的问候传递到世界各地。

《非正式会谈》比利时代表戴庐可、英国籍文旅推荐官史帝夫等外国友人，纷纷化身昆明“民间代言人”，向世界诉说着与这座城市的美好邂逅。戴庐可徜徉于昆明街巷，感受着这里的少数民族风情，从美食到文化，处处都让他想要把昆明推荐给全世界；英国籍文旅推荐官史帝夫则沉醉于春城的温暖时光，一句“我在昆明等你们”，道尽对这座城市的眷恋。

从巡津街、文林街的咖啡香，到斗南花市的缤纷花海，到外国旅居者眷恋的春城日常，从一纸跨越山海的邀约，到四海宾朋的满心眷恋，昆明正以最开放的姿态拥抱世界。2026，春城有请，诚邀全球友人走进这座城市，共赏湖光山色，共品人间烟火，携手共创属于昆明与世界的美好新篇章。