As the 2026 Spring Festival holiday concludes, Kunming has delivered a dazzling set of cultural and tourism achievements: the city recorded 17.7967 million domestic visits, a year-on-year increase of 16.06%, with domestic tourism revenue reaching 17.13 billion yuan, a year-on-year increase of 28.96%. With growth in both visitor numbers and spending, the Spring City, boasting its pleasant climate, abundant activities, and heartwarming services, has become a popular national destination for Chinese New Year travel.

"Visiting Kunming to celebrate the New Year, watch black-headed gulls, admire flowers, and savor Yunnan dishes" has become a popular way to celebrate the holiday. Dianchi Dam was thronged with people, with black-headed gulls accompanying tourists, painting a romantic winter scene. Inside Green Lake Park, tulips bloomed in profusion, their vibrant blossoms drawing citizens and tourists to stop and take photos. Kunming Old Street and Nanping shopping district were packed with visitors. Tourists from all over the country wove through Guanghua Street, Jingxing Street, and Wenming Street, browsing flower-and-bird themed cultural and creative markets, tasting characteristic Yunnan snacks, and visiting popular landmarks, immersing themselves in the historical culture and lively local atmosphere.

Events like the Jingxing Flower and Bird Art Festival and the Yunrui Coffee and Flower Market added novel attractions to the historic streets.  Delicious foods such as Jianshui baked tofu, Dai-style grilled chicken, and grilled pineapples filled the air with enticing aromas, offering a true taste of Yunnan. The Year of the Horse auspicious display on Nanping Street and the New Year decorations at Zhongai Fang exuded festive spirit, becoming must-visit photo spots for tourists. The dual engines of "cultural experience + holiday vibrancy" have ignited Kunming's Spring Festival consumption boom, showcasing the "Spring City charm, where once you come, you don't want to leave" to the world.

Activities Every Day, Festivity Everywhere

To ensure tourists fully enjoyed the New Year festivities, Kunming launched nearly 200 cultural and tourism activities and preferential measures centered around "watching black-headed gulls, admiring flowers, and savoring Yunnan dishes." The Haigeng Dam New Year Concert, the Dounan Flower Market Trendy Play Party, the Guandu Ancient Town Singing Contest, and traditional folk activities at Golden Temple were staged in rotation, creating a scenario of "activities every day and festivity everywhere." Concurrently, three gull-watching themed routes and three flower-viewing holiday routes were introduced, along with a Spring Festival travel guide, to lead tourists in a deep exploration of the Spring City.

Beneficial Policies + Heartwarming Service: Safeguarding a Pleasant Travel Experience

Multiple consumer incentive policies were launched concurrently, with general consumption vouchers, shopping vouchers, and accommodation vouchers all going live, continuously activating the potential for cultural and tourism consumption and significantly boosting tourist spending willingness in Kunming. During the holiday, 15,000 on-street parking spaces in the main urban areas were free, subway operating hours were flexibly extended, and the Dounan Flower Market's heartwarming service station provided one-stop convenient services, ensuring a comfortable and secure travel experience for tourists in all aspects.

Lakeside Spring City, Scenic Floral Metropolis: Where Poetry and Local Life Coexist

Embracing the beauty of the lakeside, enjoying the constant temperature of the Spring City, embracing the poetic charm of its mountains and waters, and savoring the fragrance of the flower capital. Kunming adheres to its ecological foundation, with the 108-kilometer lakeside greenway connecting to the clear waters of Dianchi Lake. Surrounded by three mountains and with a river winding through the city, nature and the city coexist in harmony. Flowers bloom year-round, and the fragrance of Dounan flowers travels far and wide, with fresh flowers integrated into daily life, bringing to life the romance of "flowers blooming everywhere in the Spring City."

This Spring Festival, with flowers as a medium, gulls as companions, and flavors to linger, 17.7967 million visits bore witness to the beauty of the Spring City. Though the holiday has drawn to a close, the wonderful experiences continue. You are welcome to visit during the off-peak season and make your own journey to this lakeside Spring City, this scenic floral metropolis—to encounter its picturesque landscapes, feel its warm and vibrant ambiance, savor its seasonal fragrances, and fully immerse yourself in the experience of "Yunnan: A Many-Splendored Life."

2026年春节假期落幕，昆明交出亮眼文旅成绩单：全市累计接待国内游客1779.67万人次，同比增长16.06%；实现国内游客花费171.28亿元，同比增长28.96%。游客量与消费额双增长，春城凭借宜人气候、丰富活动与暖心服务，成为全国新春出游热门目的地。

观鸥赏花品滇菜，新春氛围感拉满

“来昆明过大年，观鸥赏花品滇菜”成为假期主流打卡方式。滇池大坝人潮涌动，红嘴鸥与游人相伴，勾勒出冬日浪漫；翠湖公园内郁金香盛放，繁花似锦引得市民游客驻足打卡；昆明老街、南屏商圈人气爆棚，光华街、景星街、文明街上，全国各地游客穿梭其间，逛花鸟文创市集、尝滇味特色小吃、打卡网红地标，沉浸式感受历史文脉与市井烟火。

景星花鸟艺术节、云瑞花咖集点亮老街新趣，建水烧豆腐、傣味烤鸡、烤菠萝等美食香气四溢，让舌尖邂逅云南风味；南屏街马年吉祥造景、忠爱坊新春装饰年味十足，成为游客必打卡的拍照点。“文化体验+假日烟火”双引擎发力，点燃昆明春节消费热潮，向世界展现“来了就不想走”的春城魅力。

天天有活动，处处是年味

为让游客尽享新春乐趣，昆明围绕“观鸥、赏花、品滇菜”推出近200项文旅活动与惠民措施。海埂大坝新春音乐会、斗南花市潮玩派对、官渡古镇酒歌挑战赛、金殿传统民俗活动轮番上演，实现“天天有活动，处处是年味”。同时推出3条观鸥主题线路、3条赏花度假线路，发布春节旅游指南，带领游客深度玩转春城。

惠民政策+暖心服务，守护舒心出游体验

多重消费惠民政策同步落地，通用消费券、购物券、住宿券等全面上线，持续激活文旅消费潜力，游客在昆消费意愿显著提升。假期期间，主城区1.5万个路内泊位免费停放，地铁灵活延长运营时间，斗南花市暖心驿站提供一站式便民服务，全方位保障游客出行舒心、游玩安心。

湖滨春城山水花都，诗意与烟火共生

揽湖滨秀色，拥春城恒温，藏山水灵韵，享花都芬芳。昆明坚守生态底色，108公里湖滨绿道串联滇池碧波，三山环抱、一水萦城，自然与城市和谐共生；四季花开不败，斗南花香飘四海，鲜花融入市井日常，书写“春城无处不飞花”的浪漫。

这个春节，花为媒、鸥会友、味留客，1779.67万人次用脚步丈量春城之美。假期虽落幕，美好不打烊，欢迎错峰赴约，在湖滨春城山水花都，邂逅湖光山色、感受温润烟火、品味四季芬芳，沉浸式体验“有一种叫云南的生活”。