While fans of the Premier League and the Chinese Super League are still debating star players and tactics, in southwest China, the 2025/2026 Yunnan Football City League (Dian Super League) has quietly kicked off—against the backdrop of snow-capped mountains and Erhai Lake, with tickets priced at just 9.9 yuan, local community members take to the field as players, and the matches begin passionately amidst singing and dancing.

As a football league with the participation of all 16 prefectures and cities in Yunnan, it has carried a distinct regional character since its inception. At the opening match, players from Xishuangbanna entered the field bundled in long down jackets, while the guides wore short sleeves. This "temperature contrast" scene quickly went viral online, with witty netizens dubbing it the "one of 18 featuring oddities: wearing all seasons' clothes at once."

Media Convergence Goes Viral: A Tournament Ignites the Charm of a Region

The most immediate impact of the opening round came from a quiet but profound "broadcasting revolution." The league established a comprehensive "media convergence matrix" with full regional coverage. By forming a promotional alliance between provincial media outlets and the media convergence centers of 16 prefectures and cities, it fundamentally transformed the previously fragmented, "going-it-alone" approach common to prefectural and county-level sporting events.

What was even more groundbreaking was the adherence to professional standards. The league introduced a production guidebook to extend these standards down to the prefectural and county levels. Simultaneously, the immersive "sports-plus" communication model was actively explored—the event's slow live streams seamlessly integrated local scenery, folk culture, and cuisine, turning football into a super gateway for showcasing Yunnan's tourism.

Using Sports for Urban Development: The City-Renewing Power of a Football Pitch

The arrival of the Dian Super League acted as a potent catalyst, compelling a systematic upgrade of sports facilities across the province. In Diqing, the principle of "using competitions to drive infrastructure development and economic vitality" was clearly defined. In Lincang, comprehensive renovations including turf and lighting were initiated.

Yuxi offers the most representative example. Not only did they ensure their main stadium met standards, but they also proactively upgraded a backup venue in detail, aiming to create an urban landmark integrating professional matches, public fitness, and commercial activities. The venue renewal was, in essence, an upgrade of urban functionality and the quality of public spaces.

Integrated Culture, Sports, and Tourism: "One Match Ticket" Unlocking Diverse Consumption

The first round of the Dian Super League has already demonstrated its strong economic leverage. By integrating the distinctive features of various regions in Yunnan and following a path of cultural-sports-tourism fusion, the league has designed a comprehensive conversion mechanism. This includes issuing event-specific consumption vouchers, collaborating with commercial districts to create "ticket-plus" scenarios, launching "Follow the Football, Tour Yunnan" travel packages, and implementing a "one match ticket, citywide discounts" policy to transform visiting team fans into tourists.

The longer-term impact lies at the industrial level. Capitalizing on the momentum, Yuxi simultaneously held a cultural-sports-tourism industry investment promotion event, signing projects worth 147 million yuan. It also coordinated with multiple cities to jointly develop the "China-Laos Railway Golden Tourism Route." Football has become a pivot for promoting the coordinated development of multiple industries.

Beauty in Diversity: 16 Teams—16 "Mobile Museums"

As one of the provinces with the greatest ethnic diversity in China, Yunnan has embedded the promotion of exchanges, interactions, and integration among all ethnic groups into the league's DNA. The emblems of the 16 teams have become 16 "mobile cultural museums."

At the opening ceremony, a dazzling array of ethnic costumes and performances—including the Yi ethnic group's Left Foot Dance, the Dai ethnic group's Peacock Dance, the Bai ethnic group's Rattle Stick Dance, and the Wa ethnic group's Hair Swinging Dance—unfolded in a vibrant showcase of ethnic culture.

Integration happens organically, both on and off the field. Before matches, fans welcomed each other with song and dance, transforming "long-distance trips" into "visits between relatives." After matches, regardless of the outcome, fans high-fived and danced together in marketplaces. This large-scale interaction, rooted in shared local pride and passion for sport, is both genuine and fervent, making the Dian Super League a living, breathing practice of fostering ethnic unity.

The "Underlying Rivalry": A Battle of Spirit and Drive

After the first round concluded, what proved more significant than the points on the table was the competitive "spirit and drive"—the urge to race ahead and outdo one another—that was ignited across all 16 prefectures and cities. Beyond the on-field battles, an "underlying rivalry" over urban soft power is underway—which stadium was more professional? Which city offered better service? Which activities were more attractive?

This healthy competition is forging a new "Yunnan Spirit"—efficient, professional, open, and tenacious. A sense of urgency that "cannot afford to wait or slow down", combined with a willingness to "dare to compete and strive for excellence", is rising across the land of Yunnan.

In this league, you'll find the Pu'er team with coffee in one hand and tea in the other, and the Wenshan team fond of Sanqi(Panax notoginseng) flower beverage. Black-headed gulls, peacocks, and elephants on team emblems vividly materialize biodiversity of Yunnan. The football players might be the local rice noodle shop owners or your neighborhood barbers. Halftime turns into a "Yunnan-style" singing contest, where the volume of the cheers matches the loudness of the songs.

When tickets are uniformly priced at 9.9 yuan and linked with scenic spots and hotels; when restaurants give away local specialties for free—this isn't about "losing money for publicity," but rather "leveraging the sports to boost the city." After all, the foundation of culture and tourism is human connection and vibrant atmosphere. The passionate clashes of 128 matches, the culinary feasts from 16 prefectures and cities, the cheers of audiences from various ethnic groups, and the entire picturesque scroll of Yunnan–this is the Dian Super League of Colorful Yunnan, brimming with "Yunnan flavor" and endless joy.

It demonstrates that a sports event enjoyed by all can effectively serve as a comprehensive driver for regional progress. The league's opening chapter has unfolded spectacularly, and even greater spectacles await.

当英超、中超的球迷还在讨论球星与战术时，在中国西南，2025/2026云南省城市足球联赛（滇超）已悄然拉开序幕——以雪山与洱海为背景，凭9块9的亲民门票，让街坊邻居成为场上球员，在载歌载舞中火热开赛。

作为云南十六个州市共同参与的足球联赛，它从诞生之初就带着强烈的本土色彩。揭幕战上，西双版纳球员裹着长羽绒服入场，与短袖引导员形成的“温差”画面迅速走红，被网友戏称为“云南18怪之四季衣服同穿戴”。

融媒出圈：一场赛事带火一方山水

首轮赛事最直观的冲击，源于一场静水深流的“转播革命”。联赛构建了全域覆盖的“融媒体矩阵”，省级媒体与十六个州市融媒体中心形成宣传联盟，彻底改变了以往州县赛事“单打独斗”的局面。

更具突破性的是对专业标准的坚持。联赛出台制作指导手册，将专业标准下沉至州县层级。同时，“体育+”的沉浸式传播模式被积极探索——赛事的慢直播巧妙融入当地风光、民俗与美食，让足球成为展示云南旅游的超级入口。

以赛促建：绿茵场如何“更新”一座城

滇超的到来成为一剂强效催化剂，“倒逼”全省体育场馆系统性升级。在迪庆，明确“以赛促建、以赛促兴”；在临沧，启动包括草坪、灯光在内的全面改造。

玉溪的布局最具代表性，不仅确保主体育场达标，更提前对备用主场进行细致改造，旨在打造集赛事、健身、商业于一体的城市地标。场馆更新实则是城市功能与公共空间品质的升级。

文体旅融合：“一张球票”撬动多元消费

滇超首轮已展现出强大的经济撬动力。联赛结合云南各地特色，走文体旅融合之路，设计了一套转化机制。发放赛事专属消费券，联合商圈打造“球票+”场景；推出“跟着足球游云南”套餐，实施“一张球票、全城优惠”政策，将客场球迷转化为游客。

更深远的效益在产业层面，借联赛之势，玉溪同步举办文体旅产业招商推介会，签约项目投资额达1.47亿元，并联动多州市共拓“中老铁路黄金旅游线”。足球成为撬动多产业协同发展的支点。

各美其美：十六支球队，十六座“移动博物馆”

作为民族种类最多的省份之一，云南将促进各民族交往交流交融嵌入联赛基因。十六支球队的队徽，成为十六座“移动的文化博物馆”。

开幕式上，彝族左脚舞、傣族孔雀舞、白族霸王鞭、佤族甩发舞等各族盛装与歌舞，呈现出“最炫民族风”。

交融更在赛场内外自然发生。赛前，球迷以歌舞相迎，“远征”化为“走亲”。赛后无论胜负，球迷在市集击掌共舞。这种基于共同乡土情怀与体育热爱的大规模互动，质朴而炽热，让滇超成为促进民族团结的鲜活实践。

“暗赛”升腾：一场关于精气神的较量

首轮战罢，比积分更重要的，是十六个州市被激发出的“你追我赶、争先恐后”的精气神。除了赛场球员的拼抢，一场关于城市软实力的“暗赛”同步打响——哪个场馆更专业？哪个服务更贴心？哪个活动更吸引人？

这种良性竞争，正塑造一种全新的“云南气质”——高效、专业、开放、拼搏。“等不起、慢不得”的紧迫感和“敢于比拼、勇于争先”的进取心，正在云岭大地升腾。

这里有左手咖啡右手茶的普洱队，也有爱喝三七花水的文山队……队徽上的海鸥、孔雀、大象将云南生物多样性具象呈现；球员可能是米线店老板或理发师；中场休息变成“滇味”拉歌大赛，欢呼声有多大，歌声就有多响。

当门票统一售价9.9元，还能联动景区酒店；当餐饮企业免费送出特色美食——这不是“赔本赚吆喝”，而是“以赛营城”。毕竟，文旅的底色就是人情味和烟火气。128场比赛的激情对决，16个州市的舌尖盛宴，各民族观众的加油助威，整个云南的山水画卷——这就是彩云之南的滇超，“滇”味十足，欢乐无限。

它证明，一场全民共享的体育赛事，完全可以成为推动区域发展的综合引擎。联赛序幕已精彩拉开，精彩，还在后头。