Eastbank for Leisure, Westbank for Fun! 2025 Dianchi International Coffee Culture Carnival Kicks Off
来源：InKunming时间：2025-08-12 11:50:43
The Dai Divine Peacock Dance: A Mystic Legacy
At the opening ceremony, the provincial intangible cultural heritage—Dai Divine Peacock Dance—captivated the audience. Two inheritors, adorned with golden cloud-patterned masks and resplendent winged-shoulder robes, carried bamboo-crafted bird-shaped frames on their backs as they danced gracefully to the melodious music. With perfect harmony, they blended the avian creatures' agile movements with the Dai martial art’s dynamic strength-kneeling reverently, fluttering wings delicately, trotting briskly-their every gesture vividly resurrecting the mythical phoenix couple's unwavering devotion and vibrant vitality.
A local resident exclaimed excitedly,“This dance is absolutely amazing! It not only showcases the charm of traditional culture but also blends it with modern coffee culture in a refreshing way. It’s truly a perfect example of cultural heritage and innovation!”
As the divine dance captivated the audience, visitors were ushered into the Southeast Asian Coffee Village. At the Vietnamese brand Trung Nguyen Legend’s booth, chief representative He Weibiao enthusiastically introduced their full range of products spanning instant, freeze-dried, and capsule coffee. “We’re particularly excited to explore the creative synergy between Vietnamese and Yunnan coffee beans,” remarked He. Nearby, Thailand’s Chiang Mai LIBAELLY booth drew bustling crowds, with their premium Thai single-origin beans attracting numerous coffee connoisseurs. “The mellow richness of Yunnan coffee perfectly complements the fruity notes of Southeast Asian varieties,” shared their representative, “we see tremendous potential for collaboration here.”
The next 9 days promise wonderful experiences—whether savoring aromatic coffee at tasting sessions, witnessing multicultural performances, enjoying leisurely daytime activities, or joining vibrant nighttime celebrations. This immersive festival will offer citizens and visitors a complete sensory feast of delights.
Unprecedented Scale, Cross-Sector Collaboration
As Kunming’s flagship cultural-tourism event, this carnival breaks new ground in both scale and scope. It tripled its global coffee truck fleet, with over 100 trucks lining Dianchi’s greenways. The globally recruited mobile coffee fleet has expanded to over three times last year's scale, with more than 100 coffee trucks lining the Dianchi Greenway like a flowing panorama. On the eastern bank, baristas from Thailand, Indonesia, Vietnam and Singapore have set up vibrant specialty booths, while coffee growers from Baoshan and Pu’er in Yunnan await discerning customers with freshly roasted beans. Meanwhile on the western bank, motorcycle trendsetters are fine-tuning their sound systems—marking the grand opening of a Yunnan-meets-global coffee carnival.
Eastbank for Leisure, Westbank for Fun.
The east-west pairing is this year’s defining feature. The eastern bank crystallizes its vision around “With the World, Art, Land, and Lifestyle,” establishing Kunming’s premier arts hub. Meanwhile, the western bank anchors on “Embracing the Future,” curating youth-focused experiential zones. This strategic zoning transcends physical expansion, achieving optimal tourism resource allocation through differentiated positioning. Visitors can savor the artistic alchemy where heritage meets avant-garde on the east, while indulging in cutting-edge attractions like hot-air-balloon EDM parties on the west - all amidst Dianchi Lake's 22°C breezes and multicultural coffee experiences.
In terms of multi-dimensional coordination, Meituan Travel and Kunming Culture and Tourism Bureau announced the national premiere of its heavyweight cultural tourism IP - the “Beauty at Destination” program in Kunming. “Beauty in Kunming” has become the first flagship demonstration case of this IP. This collaboration marks Meituan Travel's deep participation in destination cultural tourism construction through its platform ecosystem resources, supporting high-quality development of tourism destinations.
East Bank: A Cultural and Artistic Feast
The eastern shore of Dianchi has meticulously crafted four thematic zones, presenting a profound dialogue between coffee, art, and ecology.
The “With the World” zone features a Southeast Asian Coffee Culture Collective, bringing together leading coffee brands from Thailand, Indonesia, Vietnam and Singapore to showcase their distinctive regional coffee-making traditions. On August 14, the CoE Yemen PCA International Evaluation will be held, featuring Yunnan's coffee expert panel conducting blind assessments of Yemeni coffee beans. From the 16th to 17th, the area will stage Southeast Asia’s first professional coffee cupping competition, establishing an industry exchange platform following international competition standards.
“With Art” presents a non-stop artistic feast. By day, three small stages host rotating performances of jazz, blues, and reggae music. At night, the “East bank IN Light” immersive installation transforms the greenway into a luminous art experience. Yunnan Poet Yu Jian will collaborate with multiple bands from August 9–10 and 14–17 at the “Stage One” open-air music festival, creating a six-day fusion of poetry and music in a boundary-crossing artistic collaboration.
“With the Land” traces cultural roots in Yunnan coffee. Growers from Pu’er and Baoshan will guide visitors through the terroir stories of ethnic minority coffee regions, transforming agricultural products into “a medium of ethnic cultural expression.”
“With Lifestyles” features eight “Coffee+” pop-up clubs linking diverse scenarios - from markets and handicrafts to aesthetic lounges.
Vibrant West Bank: The Future is Now
The western bank of Dianchi, themed “Embracing the Future,” creates a 24/7 experiential zone dubbed “West Bank Around the Clock.”
On August 15, the West Bank Coffee Music Festival will ignite summer revelry at the main stage with live performances by Liu Shuang, Wild Mushroom Band, Fierce Tiger Band, and Moxi Zishi Band. Daily cloud-top music parties invite visitors to board hot-air balloons for panoramic lake views while the Low-Altitude Park merges coffee culture with poetic landscapes of mountains and water.
The Future Carnival merges guófēng aesthetics with anime culture, launching an immersive summer extravaganza on August 9. Social media influencers like “Tantan QAQ” and “Chi Le Ge Chi X” will make special appearances. Designer Qiao Xiaodao debuts his three-story mobile coffee art installation “Nomadic Future” – paired with “Lilliputian” fantasy performances – to craft a hyper-futuristic coffee dimension.
Six Unique “Play & Fun” Tribes
The Motorcycle Tribe, Dopamine Sports Tribe, Furry Friends Tribe, Celebration Tribe, and Leisure Tribe form the six core tribes. Top influencer “Tao Tao” will perform live motorcycle stunts, while an all-female riding team presents dazzling motorcycle stunt shows, where metallic glimmer intertwines with mechanical roars, exuding a cutting-edge futuristic vibe that has become a must-visit hotspot for trendy enthusiasts.
Centered around cats and dogs, the Furry Friends Tribe creates “Meowtopia” and “Bark Nation” theme parks, with over 100 adorable pets appearing on the green lawn, offering visitors new cat-petting experiences.
The attendance of some uncommon pooper-scoopers and their “owners” make special appearances at the Westbank venue of the Coffee Carnival, showcasing the unique charm of each pet-themed tribe and building diverse experiential scenarios.
Sports like skateboarding, archery tag, and Rubik’s cube puzzles allow young people to showcase their athleticism and vitality at the West Bank venue.
Over 100 coffee trucks within and beyond Yunnan pose your own romance amidst the relaxed and comfortable sunset scenery.
Industry Empowered City a New IP
The 2025 Dianchi International Coffee Culture Carnival, running through August 17, has not only painted Kunming’s global identity with coffee aromas but also framed its vibrant cultural tourism brand against the ecological backdrop of Dianchi. Its significance transcends cultural programming—last year’s debut edition drew 650,000 participants, generating nearly 100 million yuan in consumption, with this year’s iteration further amplifying industrial synergies.
Yunnan’s coffee heartlands like Pu’er and Baoshan unveiled collective showcases, while Kunming’s Commerce Bureau distributed “Colorful Yunnan” consumer vouchers for genuine public benefits. Designated dairy sponsor Xuelan Milk debuted its first line of fresh milk specifically crafted for coffee brewing, embodying symbiotic innovation through “dairy + coffee.” The event deepened integration between coffee supply chains and cultural tourism consumption, with FMCG brands constructing omnichannel experiences spanning dining, lodging, transportation, sightseeing, shopping, and entertainment.
Evolving from “viral phenomenon” to “full-scale upgrade,” the carnival is maturing into Kunming’s signature IP. Kunming Culture and Tourism Group announced plans to develop the “Dianchi Coffee Corridor” in Caohai District, institutionalizing coffee culture beyond the festival. The theme “Coexisting with All Beings” aligns perfectly with Dianchi’s “macro-ecology, mega-wetlands, grand-scenery” vision, catalyzing the translation of ecological value into socioeconomic dividends.
风从滇池来，满是咖啡香。8月9日上午11时30分，滇池湖畔微风轻拂，波光潋滟，悠扬的古乐声中，以“与全球共萃 与万物共生”为主题的2025滇池国际咖啡文化嘉年华在昆明滇池东西两岸同步拉开帷幕。
傣族神鸟舞，增添神秘感
开街启动仪式现场，省级非遗傣族神鸟舞率先登场，瞬间吸引了所有人的目光。两位非遗传承人佩戴镂刻祥云的金冠面具，身披华丽的翘肩华服，背负竹制鸟形架，在悠扬的乐声中翩翩起舞。他们将鸟类的灵动姿态与傣族武术的刚劲完美融合，跪伏、抖翅、小跑等动作惟妙惟肖，生动再现了神话中雌雄双鸟的忠贞与生命力。
随着神鸟舞的精彩演绎，市民游客们走进东南亚咖啡部落。在越南中原传奇咖啡展位前，负责人何伟标热情地向大家介绍着产品，他们此次携速溶、冻干、胶囊等全产业链产品亮相。"我们特别期待能让越南豆与云南豆子碰撞出新的火花。"何伟标说道。不远处的泰国清迈品牌LIBAELLY展位前也是人头攒动，该品牌主推的泰国精品豆吸引众多品鉴者驻足。其负责人表示："云南咖啡的醇厚与东南亚咖啡的果香形成互补，我们在这里看到了巨大的合作潜力。"
接下来的9天美好时光，无论是醇香咖啡的品鉴交流，还是多元文化的融合演绎；无论是日间的惬意体验，还是夜晚的活力狂欢，都将为市民和游客带来一场全方位、沉浸式的狂欢盛宴。
规模新升级，全域大联动
作为昆明文旅的“现象级IP”，本届嘉年华在规模与空间上实现双重突破。全球招募的咖啡车数量达到去年的3倍以上，超百辆咖啡车沿滇池绿道铺展开来，形成一道流动的风景线。在滇池东岸，来自泰国、印尼、越南、新加坡的咖啡师们已布置好特色展位，云南保山、普洱的咖啡庄园主带着新鲜烘焙的豆子静候知音；西岸机车部落的潮人们调试着音响设备——一场融合全球风味与云南特色的咖啡狂欢正式开启。
东岸好享，西岸好玩。东西岸联动成为今年活动的最大亮点。东岸聚焦“与世界、与艺术、与土地、与生活”四大维度，打造“昆明艺文高地”；西岸则以“与未来”为核心，构建年轻力消费场域。这种全域布局不仅拓展了物理空间，更通过差异化定位实现文旅资源优化配置。游客既能在东岸感受非遗与潮流碰撞的艺术氛围，也能在西岸体验热气球电音派对等先锋玩法，在22℃的滇池湖风中邂逅多元咖啡生活。在全域联动方面，美团旅行与昆明市文化和旅游局达成重要战略合作，宣布其重磅文旅IP——“美在目的地”计划全国首发落地昆明，“美在昆明”成为该IP首个亮相的标杆案例。合作标志着美团旅行以平台生态资源深度参与目的地文旅建设，助力目的地高质量发展。
滇池东岸，共享艺文盛宴
滇池东岸精心构筑四大主题板块，呈现咖啡与艺术、生态的深度对话。
在“与世界”板块中，东南亚咖啡文化部落汇聚泰国、印尼、越南、新加坡4国头部品牌，展示独特的地域咖啡工艺。8月14日将举办CoE也门PCA国际测评，由云南咖啡专家团队对也门咖啡豆进行盲测评选；16日至17日则迎来东南亚首次专业化咖啡杯测大赛，以国际标准赛制搭建产业交流平台。
“与艺术”板块打造昼夜不间断的艺术盛宴。白天，三个小舞台轮番上演爵士、布鲁斯、雷鬼音乐；夜晚，“东岸IN的光”光影艺术以沉浸式装置点亮绿道。诗人于坚将与多支乐队在“1号现场”露天主题音乐派对中跨界合作，在8月9日、10日、14日至17日连续六天掀起音乐浪潮。
“与土地”板块溯源云南咖啡文化根基。普洱、保山庄园主带领游客深入少数民族咖啡产区的风土故事，将农产品升维为“民族文化表达载体”。
“与生活”板块则通过8个“咖啡+”快闪部落，串联市集、手作、美学休憩等多元场景，从“山野寄咖”户外生活到“叠频象限”酒气生活，全方位诠释昆明生活方式。
活力西岸，未来已来
滇池西岸以“与未来”为主题，打造“西岸十二时辰”全时段体验场域。
8月15日，西岸有咖音乐节将迎来柳爽、野生菌乐队、蛮虎乐队、莫西子诗乐队等现场助阵，在主舞台区引爆夏日狂欢。而每日的云端音乐派对让游客乘热气球俯瞰滇池盛景，在低空公园体验咖啡与湖光山色的诗意交融。
未来时空嘉年华融合国风与二次元文化，8月9日开启沉浸式夏日狂欢，抖音小红书流量博主炭炭QAQ、吃了个迟X等将现身互动。乔小刀设计的三层移动咖啡车机械装置艺术“流浪未来”首次亮相，配合小人国的奇幻演绎，构建未来感十足的咖啡空间。
六大玩咖部落各具特色。机车部落、多巴胺运动部落、萌宠部落、喜事部落、休闲部落六大核心部落，百万级网红“陶桃”现场机车秀，女骑团队带来炫酷机车特技秀展示，金属光泽与机械轰鸣交织，尽显硬核未来感，成为潮酷爱好者的打卡地标；
以萌宠猫狗两类为主，打造“喵呜族”和“汪汪星人”主题乐园，100余只萌宠现身绿色大草坪，给游客带来撸猫新体验。
稀有“毛孩子”亮相咖啡嘉年华西岸会场，带来独属于宠物特色部落各展风采，构筑丰富体验场景；滑板、攻防箭、魔方拼图等运动项目，让年轻人在西岸会场尽显运动与活力的风采。来自省外和本土的100余辆咖啡车让你在轻松闲适的晚霞风光中独享属于自己的浪漫。
产业赋能城市新名片
这场持续至8月17日的2025滇池国际咖啡文化嘉年华，不仅用咖啡的醇香绘制出昆明的国际表情，更以滇池生态为底色，向世界传递出一张充满活力与温度的文旅新名片。它的意义早已超越一场文化活动。去年首届活动吸引65万人次参与，拉动消费近亿元，今年更将深化产业赋能效应。
普洱、保山等云南咖啡主产区集中亮相，昆明市商务局同步发放彩云消费券，让老百姓享受到真实惠。雪兰牛奶作为指定乳品赞助商，创新推出首款专供咖啡冲调的鲜牛奶，以“乳咖融合”诠释共生理念。活动推动咖啡产业链与文旅消费链深度融合，众多快销品牌的加入构建起“吃住行游购娱”全链条消费场景。
从“现象级出圈”到“全域化升级”，滇池国际咖啡文化嘉年华正成长为昆明的城市IP。据悉，昆明市文旅集团将以滇池国际咖啡文化嘉年华为基础，在草海片区打造“滇岸咖啡走廊”，实现咖啡文化常态化运营。而“与万物共生”的主题，与滇池“大生态、大湿地、大景区”理念深度契合，推动生态价值向经济、社会价值转化。
