（InKunming Lexi）The official website "FTZ Time" (https://ftztime.kunming.cn)  of Kunming Area of China (Yunnan) Pilot Free Trade Zone (hereinafter referred to as Kunming Area) in Chinese, English, the Lao language and the Myanmar language was officially launched on Aug. 30, 2022, the third anniversary of the establishment of Kunming Area. Meanwhile, the overseas column "FTZ Time" was simultaneously published by Lao mainstream newspaper and news site, which became a new way for Kunming Area to promote international communication and a new model to tell the story of China’s opening-up to the south.

Standing at the forefront of Yunnan's opening-up, Kunming Area actively makes full use of Laos' geographical advantage, the opening of the China-Laos Railway and the opportunity of China's opening-up to the south. Focusing on Laos, it cooperates with the media of Laos, Myanmar, Cambodia, Sri Lanka and other countries to launch the international communication promotion event "FTZ Time", further expanding the popularity and influence of Kunming Area in Laos and surrounding areas.

Make voice of Kunming Area heard in multiple languages

Since its establishment in 2019, Kunming Area has continuously explored to better tell the story of Kunming Area and show the image of Kunming Area. In 2020, on the first anniversary of its establishment, Kunming Area launched its official website in Chinese, English and the Myanmar language, and opened its official accounts on Facebook, Twitter and YouTube. The updates about its developments, innovation cases, achievements, foreign policies and the beauty of Kunming and Yunnan are posted in Chinese, English and the Myanmar language. The new model of promotion in three languages is pioneered in Yunnan Province, which has presented a true, multi-dimensional, and panoramic view of Kunming Area to the world.  

In May 2022, Kunming Area innovated its international communication channel and launched its official website in the Lao language, which made Kunming Area become the first pilot free trade zone in China in possession of a website in Chinese, English, the Myanmar language and the Lao language. The launch has received extensive attention from Lao mainstream media. The Pasaxon, the official organ of the Lao People's Revolutionary Party, published an article titled China's First! Official website of Kunming Area of China (Yunnan) Pilot Free Trade Zone in Lao language launches said, “the launch of the official website in the Lao language has become an innovative way for Kunming Area to actively make full use of Laos' geographical advantage and the opportunity of China's opening-up to the south.

Launch new website to show new image of Kunming Area

On the day of its third anniversary, Kunming Area innovated again, and officially launched the website "FTZ Time". It’s an innovative and beneficial way for Kunming Area to develop international communication and cultural exchange with the world.

The website "FTZ Time" is rich in content and novel in form. It integrates pictures, texts and videos to display the high-quality development and enormous business opportunities of Kunming Area in all aspects and angles, showing a brand new image of Kunming Area. The website includes four sections: Discover FTZ, News, Overseas Vision and Media Platforms.

By introducing National Strategy, Yunnan's opportunity, Integrated Development and Integration of Four Zones, Discover FTZ describes the purpose and significance of China's establishment of pilot free trade zones in Yunnan and other border areas, as well as the development goals and priorities of Kunming Area.

Focusing on the Lao language, News updates relevant news in Chinese, English, the Lao language and the Myanmar language to show overseas the history and business opportunities of Kunming Area.

Overseas Vision displays the column "FTZ Time" published by newspapers and news sites of Laos, Myanmar, Cambodia and other countries, as well as the posts on Facebook and Twitter, which is the best platform for overseas to follow Kunming Area's recent news.

Media Platforms displays all the media platforms of Kunming Area, such as the official WeChat account, Facebook, Twitter and YouTube.

Notably, the website "FTZ Time" can realize real-time translation and comparison of Chinese-Lao, Chinese-English, and Chinese-Burmese. The website also adapts to PC and mobile terminals, which significantly facilitate both domestic and oversea netizens when they browse the website and obtain information.

Launch overseas column to tell new story of Kunming Area

China and Laos are always friendly neighbors and share similar concepts. With the opening of the China-Laos Railway and the official entry into force of the RCEP, China-Laos cooperation has ushered in new opportunities for development. On May 30, 2022, Kunming officially mandated Xishuangbanna's Mohan Town to jointly build an international port city with Xishuangbanna, making Kunming the first provincial capital city with a "borderline" in China. It can effectively play out the advantages of policy-stacking of the "Four Zones" — Kunming Area of China (Yunnan) Pilot Free Trade Zone, Kunming Economic and Technological Development Zone, Kunming Free Trade Zone, and Mohan-Boten Economic Cooperation Zone.

To make full use of Laos' geographical advantage and various opening-up opportunities to achieve high-quality leap-forward development and tell the story of FTZs well, Kunming Area collaborates with Laos' Pasaxon to launch the international communication promotion event "FTZ Time", further expanding the popularity and influence of Kunming Area in Laos and surrounding areas, telling a new story of China's opening-up to the south, and boosting China-Laos cooperation in multiple fields.

With the theme of FTZ Time, the event focused on Kunming Area's achievements since its establishment three years ago, the development blueprint of the four zones' integrated development — Kunming Area of China (Yunnan) Pilot Free Trade Zone, Kunming Economic and Technological Development Zone, Kunming Free Trade Zone, and Mohan-Boten Economic Cooperation Zone, as well as hot topics such as the opening of the China-Laos Railway and the official entry into force of the RCEP. Several experts and representatives of governments and enterprises from China and Laos are invited to talk about Kunming Area's new opportunities for development under China-Laos cooperation.

Relying on the multilingual convergence media resource of Kunming Information Hub, Kunming Area collaborates with Laos' Pasaxon to publish the column "FTZ Time" in the newspaper Pasaxon. In addition, Kunming Area will cooperate with several media of South and Southeast Asian countries such as Myanmar, Cambodia and Sri Lanka to promote the event, expanding the influence of the event through overseas newspapers, websites, and social media platforms. 

On the third anniversary of its establishment, the official launch of the website "FTZ Time" and the promotion event "FTZ Time" by Kunming Area are innovations of Kunming Area actively making full use of Laos' geographical advantage and the opportunity of China's opening-up to the south, as well as a new way for international communication under its model of promotion in four languages. Kunming Area has set up a "1+3+N" international communication pattern (a multilingual website, 3 social media platforms, and several overseas columns), which is conducive to presenting a true, multi-dimensional, and panoramic view of Kunming Area to the world and helps Kunming Area to open a new chapter of "deepening opening-up and cooperation to the south".

In the future, Kunming Area will continue to explore new measures to promote its opening-up and economic development to a higher level and higher quality, and strive to achieve opening-up innovation, institutional innovation and industrial innovation, and become a pioneering area of high standard and high quality for "radiation center for South and Southeast Asia" and "regional international central city".

2022年8月30日，正值中国（云南）自由贸易试验区昆明片区设立挂牌三周年，“自贸Time”中英老缅四语官方网站（https://ftztime.kunming.cn）正式上线。与该平台同时上线的还有联动老挝国家主流新闻报纸、网站共同推出的“自贸Time”海外版专栏，成为自贸试验区昆明片区开辟国际传播的新途径，讲好南向开放故事的新模式。

站在云南对外开放的最前沿，自贸试验区昆明片区认真贯彻落实习近平总书记关于加强和改进国际传播工作的指示精神，积极利用老挝地缘优势、中老铁路开通和我国南向开放机遇，重点面向老挝，同时联动缅甸、柬埔寨、斯里兰卡等国家联合开展“自贸Time”国际传播推广活动，依托“四路出海”模式，进一步扩大自贸试验区昆明片区在老挝及周边地区的知名度和影响力。

多语种多平台传播自贸声音 探索国际传播新途径

自贸试验区昆明片区自2019年挂牌设立以来，紧紧围绕“讲好自贸故事”中心任务，在“构建自贸话语、讲好自贸故事、展现自贸形象”方面不断探索。2020年，自贸试验区昆明片区成立一周年时，在国内开通上线中、英、缅小语种官方网站和在国外开通Facebook、Twitter、YouTube海外社交平台官方账号，从片区发展、创新案例、所获成果、对外政策及昆滇美景等多个维度发力，以中英缅三个语种对外刊播相关资讯，在全省范围内首创“三路出海”新模式，构建起多语种、多平台的国际传播矩阵，对外展示了立体、多元、真实的自贸试验区昆明片区。

2022年5月，自贸试验区昆明片区再度创新国际传播途径，开通中国（云南）自贸试验区昆明片区老挝语官方网站，率先成为全国首个拥有中英缅老四个语种官方网站的自贸试验区。此举受到老挝国家主流媒体的广泛关注，其中老挝党中央机关报《人民报》刊发题为《中国首家！自贸试验区昆明片区老挝语官方网站上线》的老挝语文章称，“老挝语官方网站的全新上线，成为自贸试验区昆明片区积极利用老挝地缘优势和中国南向开放机遇的实实在在的创新举措。”

发力“软联通”促进“心联通” “四路出海”展现新形象

南向开放，勇立潮头。在自贸试验区昆明片区挂牌三周年之际，昆明片区在原有的国际传播矩阵的基础上，再度创新，正式上线“自贸Time”中英缅老四语网站，成为国际交流“软联通”、人文交流“心联通”的又一次有益尝试。

“自贸Time”中英缅老四语网站内容丰富、形式新颖，集合了图、文、视频等全媒体形式，全方位多角度展示自贸试验区昆明片区三周年的高质量发展进程和孕育的巨大商机，展现自贸新形象。网站开设“走进自贸”“自贸动态”“海外窗口”“自贸矩阵”四大版块。其中，“走进自贸”从国家战略、云南机遇、融合发展、四区联动四个层面出发，重点阐述国家在云南等沿边地区布局自贸试验区的目的与意义以及自贸试验区昆明片区的发展目标和重点；“自贸动态”则集纳相关新闻资讯，以老挝语为重点，同时设置中文、英语、缅甸语栏目，向海外用户全方位、多角度、多语种、多平台展示了片区的发展历程与孕育的巨大商机；“海外窗口”重点展示与老挝、缅甸等多个国家主流新闻报纸、网站、海外社交平台联动推广的“自贸Time”海外版专栏内容，是海外人士关注自贸试验区昆明片区的最佳窗口；“自贸矩阵”则展示了由微信公众号“自贸昆明”等国内传播平台及Facebook、Twitter、YouTube等海外社交平台所构建的海内外传播矩阵。

值得关注的是，“自贸Time”中英缅老四语网站在内容呈现上，可实现中老、中英、中缅即时翻译对照，并适配PC端和移动端，大大提升了中外网友浏览网站、获取资讯的便利度。

联动老挝《人民报》拓展海外传播窗口 讲好南向开放新故事

中老两国一直以来山水相连、理念相通，随着中老铁路开通和RCEP正式生效，中老合作迎来新的发展机遇。2022年5月30日，昆明正式托管西双版纳磨憨镇共建国际口岸城市，使昆明成为全国首个拥有“边境线”的省会城市，从而有效发挥自贸试验区昆明片区、昆明经开区、昆明综合保税区、中老磨憨—磨丁经济合作区“四区”的政策叠加优势。

为充分利用老挝地缘优势和各项开放机遇实现高质量跨越发展，讲好自贸故事，自贸试验区昆明片区依托当前所具备的国际传播矩阵和“自贸Time”多语种网站，联动老挝《人民报》，重点面向老挝开展“自贸Time”国际传播推广活动，进一步扩大自贸试验区昆明片区在老挝及周边地区的知名度和影响力，讲好南向开放新故事，促进双方多领域合作往来。

活动以“自贸Time”为主题，围绕自贸试验区昆明片区三周年建设成就及自贸试验区昆明片区、昆明经开区、昆明综合保税区、中老磨憨—磨丁经济合作区“四区联动”发展蓝图，聚焦中老铁路开通、RCEP正式生效等热点话题，采访来自中国和老挝的政企专家代表，聚集专家视角，汇集企业目光，畅谈中老合作下自贸试验区昆明片区的未来发展新机遇。

此次活动中，自贸试验区昆明片区依托昆明信息港多语种融媒力量，与老挝《人民报》达成双向联动，在老挝《人民报》开设“自贸Time”海外专栏。此外，还将与缅甸、柬埔寨、斯里兰卡等南亚东南亚国家媒体展开联合宣传，通过海外报纸、海外网站、海外社交平台三个窗口扩大活动影响力，努力打造自贸试验区昆明片区国际传播成功落地的宣传典范。

自由贸易试验区昆明片区在挂牌三周年正式上线“自贸Time”中英老缅四语网站、开展“自贸Time”国际传播推广活动，是积极利用老挝地缘优势和我国南向开放机遇传播自贸声音的创新举措，也是其“四路出海”模式下开辟的一条国际传播新途径，构建起一个多语种网站、三个海外社交平台和系列海外媒体专栏相融合的“1+3+N”国际传播新格局，有利于对外展示立体、多元、真实的自贸试验区昆明片区，助力昆明片区翻开“深化南向开放合作”新篇章。

接下来，中国（云南）自由贸易试验区昆明片区将继续探索新举措，促进对外开放和经济发展向更高水平更高质量迈进，全力打造开放创新高地、制度创新高地和产业创新高地，高标准高质量建设成为面向南亚东南亚辐射中心和区域性国际中心城市的先行区。（中文稿件来源：昆明经开区融媒体中心、昆明信息港联合出品 通讯员王致捷 苟廷廷 张龙英）